For many, the words public speaking conjure up nervousness and anxiety.  It is an activity that many professionals want to avoid.  For some people, given a choice between public speaking and jumping out of a plane (with a parachute), they would choose the latter.  The reality is there are certain professions and positions where public speaking is required.

An advantage of public speaking is that it is a very effective marketing tool that can grow your business.  Unfortunately, many do not consider this because they are focused on their fears and what could go wrong.  Typical fears of public speaking are "going blank", "stumbling" on words or not being well received  by the audience.  With study and practice, those fears can be significantly reduced or eliminated.

The approach that is most helpful is to make sure you have considerable knowledge about the topic that you will present.  This is essential for your confidence as well as the audience's confidence in you.  Preparation is vital.  It doesn't matter how well versed you are on a particular topic, if you have not put in the time, effort and energy in your content, delivery and practice, it will show.

It's important to remember that the audience does not care if you have "a hair out of place".  They care about your content, the value it has for them and what they will "take away" from your message.  Remember, since you know your topic more than most, there is really nothing to be nervous about.  Enjoy the opportunity that you have to impart your knowledge to others.